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Technology

OpenAI Lets Businesses Claim ChatGPT Profiles and Add AI Agents

OpenAI has launched 'Businesses in ChatGPT' in beta, giving companies a way to claim their profiles, share product details and talk to customers inside the chatbot. Business Agents will reach eligible U.S. e-commerce and online service firms first.

By admin Nov. 12, 2026 · 12:45 PM ET 1 min read

A person seen from behind using a laptop showing a chat screen with blank message bubbles in a bright office.

OpenAI said on Tuesday it was launching “Businesses” in beta within ChatGPT, giving companies a way to claim and manage their profiles, update information and track how users engage with them on the chatbot. The service is aimed at the 1.2 billion people who use ChatGPT each week, according to IT Brief.

Hands holding a smartphone showing a grid of product photos, including a yellow mug, a potted plant and folded sweaters.

Business Hub shows how people find a company

Through a tool called Business Hub, companies can claim their business in ChatGPT and, once verified, update details and add product feeds with pricing and availability. The hub also shows aggregated insights, including mentions, views and website clicks, OpenAI said.

Business Agents talk to shoppers directly

A second tool, Business Agents, will let people chat with an agent from a business to ask about its products or services. OpenAI is first rolling out the feature to eligible e-commerce and online service businesses in the United States. When a business appears in a ChatGPT answer, users can open its profile and, if an agent is available, start a separate conversation with the business. Those chats are labeled and kept apart from the user’s original conversation with ChatGPT.

OpenAI said it does not share users’ conversations or Business Agent chats with businesses. Insights are aggregated and are only available when there are enough conversations or interactions above set thresholds.

The inside of a small shop with wooden shelves of jars, pottery and folded cloth, and a laptop on the counter.

The launch also ties the new tools to advertising. Businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads, with sponsored placements labeled, the company said. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative to claim their business, while Shopify merchants can connect their stores through Business Hub or the Shopify admin.

Reporting based on coverage by Reuters and IT Brief.

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