Primetime Emmys to Move to Amazon Prime Video for Six Years Starting in 2027
The Television Academy said Oct. 7 that the Primetime Emmy Awards will move from rotating broadcast networks to Amazon Prime Video for six years, starting with the 2027 ceremony.
The Primetime Emmy Awards will leave broadcast television for streaming, moving to Amazon Prime Video for six years starting with the 2027 ceremony, the Television Academy announced on Oct. 7, according to USA Today.
The decision ends a long rotation among NBC, ABC, CBS and Fox, which have shared the telecast for decades. The 2026 ceremony, hosted by Mariska Hargitay, aired Sept. 14 on NBC and streamed on Peacock, USA Today reported.
A global streaming stage
In its announcement, the Academy said the move would help the show adapt to a changing media landscape and reach viewers worldwide. The Academy described Prime Video as a single viewing destination available in more than 240 countries and territories, according to USA Today.
Television Academy chair Cris Abrego said television has become more global and that the Emmys should be a celebration the world can share, according to the Academy statement reported by USA Today.
Awards shows follow audiences online
The Emmys are following a broader shift. USA Today noted that the Academy of Motion Picture Arts and Sciences announced in December 2025 that the Oscars will move from ABC to YouTube in 2029 under a deal running through at least 2033, and that Netflix began streaming the Actor Awards, formerly the Screen Actors Guild Awards, in 2024.
The move also comes as broadcast ratings remain far below their peak. The 2026 Emmys drew 6.8 million viewers across NBC, Peacock and other digital platforms, compared with 7.59 million in 2025 on CBS and 6.9 million in 2024 on ABC, USA Today reported. In 2014, 15.6 million people watched the Emmys. The 2026 winners also reflected the streaming era, with top honors going to Apple TV and HBO Max series, according to USA Today.
Reporting based on coverage by USA TODAY.
